Via. Shoebizness
The guys at UES have been quite busy since I met them out in Vegas last February. As it was announced in June, they signed a deal with Titan Industries who are leaving he designing up to Nick Cohen and Seth Campbell, but are repping the line to department stores and independent boutiques throughout the country. They are currently offering revised versions of their original styles at a lower price point, which will put them in a more competitive market in the fashion sneaker industry. They will continue to develop their luxury line which offers 14k gold plated “shoe laces” and lambskin uppers, which are geared to be sold at high end fashion boutiques. In speaking with Nick, he is making sure his retailers understand that while their shoes are technically “sneakers” they are sold to the same person who will shop for the newest Christian Louboutin and should be placed as such. Their target customer wants to be oozing fashion no matter what the occasion and the UES styles provide just that. They are “jewelry for the feet” and who doesn’t like that?? Recently their shoes have been spotted on celebrities such as, Carmen Electra, Miley Cyrus, “True Blood” star Anna Paquin, and Kristin Stewart as was featured in OK! Magazine. Speaking of magazines, they recently were featured in French Vogue, Instyle, Teen Vogue, US Weekly, Elle and many more. These guys are on the move!
In speaking with Nick, he was telling me about their promotion to eliminate some of the inventory left over from previous lines and I found it to be quite creative and fun. Nick is using the UES facebook fan page to not only promote the brand, but promote their upcoming sample sale. The samples are mostly size 7, the sale is taking place on September 7 and simply by becoming a fan on their page and leaving a comment with your shoe size, you have the possibility to win one of 7 pairs of bad ass UES kicks. Then, on the day of the sale all group memebers will recieve a message with a secret code that will give them access to the sale which will be hosted by www.tipsandtrends.com. This is a great way to increase brand visibility and promote sales.
I suggest that you become a fan on facebook…. You can join by clicking UES FACEBOOK FAN …..they have a goal to reach 5,ooo fans, so tell your friends too!!
