I wish this was my basement game room. Ugh, DROOL!!!
This Concept Store from Dutch Studio RAAR, brings a fresh approach to consumer experience for the French brand le Coq Sportif.
The linear light structure will guide the customer inside the shop. Where ever the customer stands or walks in the shop the light will be brighter and follow. Giving each product been looked at a personal spotlight and aura. Making every product even more important. But also the customer will feel like he or she is in the spotlights and connected to the shop.
While the customers are moving through the shop, the store will turn into a living life-form.
"That's DOPE"
