I showed you the Movado BOLD a little while ago, here are a few more hands-on shots of this new trendsetter!
There are literally dozens of Movado Bold watches to choose from. The point of the collection is to modernize and hip-ify (just made that word up) the classic and iconic Movado Museum Face watch. Bold watches share a few things in common. First is color - as most of them are colorful. Second is design and material. Bold watches are designed to be less expensive Movado timepieces and so the case is made of a high-quality plastic (some also seem to be in aluminum). Movado calls it polymer or high-tech composite.
Movado's major claim to fame was the adoption of the Museum Dial (in the 1970s when they bought the rights from Horwitt) watch and making it really popular. The artistic minimalist design is indeed very attractive, but a good example of form over function. Movado continues to play with the Museum Dial design, but since it became super mainstream in the 1990s through today, it is more a continuation of an existing good design than something fresh. So here comes the Bold, a watch that freshens up the often predictable look of the most of the Movado watches we are familiar with. There is an image of one in the article for comparison purposes.
Even though the classic Museum Dial watches aren't my style, I would happily wear a Bold. I really love many of the designs and the (yes, I will say it) bold color schemes. There are two sizes for the Bold available at this time. They are 42mm wide and 36mm wide. The pieces wear large due to the expansive dial. I like how Movado was able to retain the stark look of the pieces while adding textures and other visual interest. There is even a chronograph version in the 42mm wide size.
Get yours here!
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